PURPOSE
Open houses are not just about selling the home you are hosting.
The real goal of every open house is to:
◆ Talk to neighbors
◆ Reconnect with past clients
◆ Showcase how much work you put into selling homes
◆ Build social media presence and visibility
◆ Attract new buyers and sellers through Zillow, Realtor.com, and other portals
1–4 DAYS PRIOR TO OPEN HOUSE
◆ Call neighbors around the property to invite them to the open house
◆ Door-knock and hand out flyers to at least 20 homes minimum
◆ Ask neighbors if they are considering selling
◆ Post the open house flyer on local bulletin boards (Publix, Winn-Dixie, Target, etc.)
◆ Email and text buyers in your database who may be interested
◆ Email buyers specifically from previous open houses
◆ Call neighbors again to personally invite them
◆ Text or email nearby sellers so they see the activity and marketing you are doing
DAY OF OPEN HOUSE
◆ Door-knock on the same street and distribute flyers
◆ Visit at least 20 homes minimum
◆ Hand out business cards and value items (calendars, To-Do pads, etc.)
◆ Post live updates on Facebook, Instagram, and Stories inviting people to stop by
THINGS TO BRING TO THE OPEN HOUSE
◆ Sign-in sheet
◆ iPad for electronic sign-in (or FUB open house cards)
◆ Shoe covers / booties (luxury homes, rainy days, carpeted homes)
◆ “Wear a Mask” sign if required by seller
◆ Indoor SRT banner (or place outside if covered porch)
◆ Marketing materials (newsletters, just sold cards, listing packet, luxury magazine)
◆ Bluetooth speaker (soft jazz or classical music)
◆ Buyer consultation checklist
◆ Printed list of other homes in the neighborhood
◆ List of other team listings
◆ Team open house flyer (to text or email visitors)
◆ Open house signs (minimum 8)
◆ Balloons or pinwheels if allowed
◆ Paper towels and Windex
◆ Contact list for follow-up calls
◆ Team feather flag and hammer
◆ Retractable banner for inside the home
HOA REQUIREMENTS
◆ Contact the HOA a few days before the open house
◆ Confirm open house and signage rules
◆ Complete any required HOA forms (example: Pembroke Falls)
◆ Bring approved forms to the open house
◆ Drop flyers at guard gates on the day of the open
◆ Optional: bring coffee or snacks for gate staff
AFTER THE OPEN HOUSE
◆ Return signs and banners to the office
◆ Follow up with all leads the same day
◆ Add visitors to Follow Up Boss (interns can assist)
◆ Set buyers up on searches
◆ Schedule showings and appointments
◆ Follow up even if visitors already have an agent
◆ Share excess leads with another team member if needed
